A brief history of mirrorless cameras - Part II
Sony has a very important electronics division, having a presence in the creation and manufacture of both sensors and cameras. Traditionally it has always had a greater presence in the video sector, although its compact digital cameras have had a strong presence in the market since the late 1980s and early 1990s.
After the success of their compact and fixed-lens cameras, especially the Cyber-Shot range, they decided to enter the DSLR market with the purchase of Konica Minolta's photographic division. They unveiled their Alpha range, which continued to utilize the native Minolta mount providing backward compatibility with earlier Minolta lenses.
With all the knowledge acquired in the DSLR range, after a few years they presented the E-mount mirrorless system. In 2010 they released the first models using the new bayonet, with a registration distance of 18mm and ready to carry complete sensors in the future. Although the first cameras used APS-C sensors, it was not long before they released their first Full Frame models after a few years. With the Sony A7, being the one that opened the market surprising with its low noise capabilities at very high ISOs, never seen before in a consumer camera like this. Shortly after, the Model R followed, more focused on photography and the S model, more focused on video.
And here is where the crux of the matter lies, which made Sony's market share grow year after year. Although video was already present in DSLRs for a long time, with Canon and its 5D range leading the way, it was Sony that ended up absorbing a large part of the professionals.
With all the experience in video cameras they had and taking advantage of the external recorders offer highly growing on the market, they released a model with very advanced functions that allowed recording at a quality never seen before, with a full format sensor that, thanks to external recorders, allowed to record in codecs more optimized for editing than those present in most DSLRs with built-in video.
With the following revisions they added UHD recording and logarithmic curves already present in their higher range cameras such as the FS7 or FS5 (which shared mount), making the A7S an excellent B camera for many situations and filming.
Today the competition has increased, Panasonic is trying to repeat the success achieved with the Micro 4/3 alliance, joining forces with Leica and Sigma to create full-frame cameras with L-mount. With its S1H model with characteristics that were only found on video cameras, as the platform's flagship. And both Canon and Nikon saw that to reinvent themselves entering the mirrorless world was the best option they had to grow, it seems that the future is mirrorless.
Even so, Sony has the opportunity to hit the table and demonstrate that it continues to dominate the mirrorless market by presenting a hypothetical A7SIII or an A9S. Will them let go of a market that they have dominated for so many years? We can only keep our eyes peeled to the novelties that they bring in order to offer them to you as soon as possible.